MARKETING STRATEGY: 8 WAYS TO ATTRACT MORE CUSTOMERS

In any industry, having a well-defined and properly implemented marketing strategy is ideal for growing and promoting your business. Thus, these strategies will allow you to build awareness of your brand and attract more customers.

With the digital market constantly expanding, today it is not enough to have a good product / service and wait for your work to speak for itself. You can’t define your business through your product: you can always find improvements in what you do and evolve your offering.

If you define your business with only one product / service, when it goes out of fashion, you risk wasting your entire business as well as the time invested. This is why you should always think about your marketing strategy and the people you are selling to. So you can build a whole business, not just a seasonal product.

What is a marketing strategy?

Before I talk about the basics of helping you attract more customers, I need to explain what a marketing strategy is.

This term is used very widely, especially in the digital world, but although it is widely used, that does not mean that everyone really understands it as a whole. Refer to the famous website: www.definitions-marketing.com to understand the terms of marketing.

Basically, the marketing strategy is nothing more than planning all actions to promote your brand, product or service in advance as well as tracking the results of those actions to understand what works, needs to be maintained and which can be improved or removed.

In addition, having a marketing strategy also means that your product / service will be advertised to a potential customer in the best possible way. This means, not trying to sell all the time and telling potential customers what they should and shouldn’t be doing, but rather providing value to people with your expertise and thus recommending solutions.

Of course, all advertising around your products / services involves campaigns and launches (we’ll talk about this later) but, the marketing strategy is not limited to that. It is a set of elements that should take customers from the discovery of your product / service until the final purchase.

That’s why you need to understand and plan the different forms of advertising your brand in order to attract audiences from different communication channels.

Why is it important to have a marketing strategy?

Obviously, the best marketing for a product / service is one that will sell what you are offering to your audience. However, you need to have a well-structured marketing strategy before you start your promotional activities because, more than selling, it’s very important to offer something of value to people.

Even if you are selling something online, the selling process is still personal and requires that you focus on the end customer. For example, helping your customers solve one of their frustrations in the market is a noble goal.

If you think of strategies that can somehow show how your product or service can change people’s lives, you can attract your customers in an organic way which also helps increase your profits, since your actions of marketing will not have high costs.

The most important thing in planning your marketing actions is that you can think of low cost, high impact strategies that are creative and really focus on the personality of your business. The more specific your actions are to your niche, the more likely you are to attract customers.

8 ways to attract more customers

How to attract customers with a marketing strategy

Now that you understand what a marketing strategy is and how important it is to your business, I’m going to help you with a few key elements so you can attract more customers.

Of course, every business has a different target audience. Therefore, it does not mean that all actions will necessarily be good for you. The important thing here is to implement the number of elements that you can use to increase your promotion and to use those that are most suitable for your profile.

In addition, you should also know that you don’t have to choose just one marketing strategy for your business. With planning, you can create more than one action for your brand. Over time, you will realize what works and you can undo what is not relevant to your business.

1. BLOG

Creating a blog (or news, or webzine, etc.) is one of the most well-known strategies and is used by those who want to attract customers in an organic way online while delivering educational content and quality. Because when you have a blog, you can write articles that answer different questions (from the most basic to the more technical) and that show specific solutions for your audience.

Do you want to set up a profitable blog (magazine, digital newspaper, etc.)? contact us

2. SEO (SEARCH ENGINE OPTIMIZATION OR REFERENCING)

There is no point having a blog with lots of interesting content for your audience if your posts go unread. This is why you should apply SEO (Search Engine Optimization) techniques in your posts, so that your page appears in the top spots of search engines such as Google. (We explain s in this article the difference between SEO and SEA)

Get keywords in your texts, test headlines that grab people’s attention, write comprehensive content, and truly deliver great value content to your audience. The important thing is to optimize all of your posts so that people can access your content whenever they search for a term related to your area of activity. Learn the basics of SEO for your website.

Do you want to put in place an SEO strategy that really changes the game for your visibility? (references Expedia, Desigual, Sixt, Sotheby’s, etc.) contact us

3. E-MAIL MARKETING

Using emails alone is not a good marketing strategy; indeed, many users do not even bother to read the messages sent to them. But in reality, if your emails have content that is interesting for your customers and targeted to their needs, they will find it interesting… Obviously, advertising that is too direct to sell your products or services must be avoided at all costs.

Create a newsletter, for example, and email important information to people who leave their email addresses on your page. Also send rich content, such as more sophisticated eBooks.

Email is a way to keep in touch with your potential customers and also to keep them engaged with your brand.

Do you want to set up a newsletter with a return on investment? (Reference: Dupasquier, Pomona Suisse, etc.) contact us

4. SOCIAL NETWORKS

Social media, in general, is a great way to connect with the public, mainly because it’s currently hard to find someone who doesn’t use any of these forms of socialization.

As a marketing strategy, what you need to do is figure out where your persona is: Facebook, Instagram, LinkedIn, Twitter or Snapchat?

You are likely to have to market on more than one social network, but be careful not to spend too much energy on channels where your audience is not.

And remember: your social networks should also deliver content that is of value to users. So avoid advertising your brand all the time.

5. VIDEO CHANNEL

Did you know that over 40% of people say they have a preference for consuming content in video format?

This is why platforms like YouTube are very famous and are used by many industries, whether they are online or not.

When you create videos, you have the opportunity to convey useful and easily consumable information to your audience. So why not use videos to advertise your products and services?

6. SPONSORED LINKS

Sponsored links are advertisements that link to other pages, usually related to your business, where you pay to be promoted. The purpose of these links is that other people looking for topics similar to yours but not yet familiar with your product or service, can find you on other blogs, social networks and websites in general that they follow.

You are certainly familiar with Google Ads (AdWords). A monthly budget allows for a regular presence at the top of the first page of the search engine. With this channel, you have the opportunity to offer your content to Internet users who are in an active process of finding solutions. (We explain why a Google ads campaign allows you to activate all your marketing in this article)

Among popular marketing strategies, there is also native advertising. This form of paid advertising does not interfere with the navigation and experience of users on the pages they visit.

Do you want to set up Google Ads campaigns that convert with a controlled acquisition cost? Contact us we are among the best expert agencies in Google Ads.

7. SOCIAL MEDIA CAMPAIGNS

If your community is not very active on social media, it will be difficult for you to communicate organically with your customers. Especially since the trend of various social networks is to lower the famous “organic reach” of pages in order to favor paid promotion

As the objectives are diverse and varied there are many possibilities to broaden the audience that will be able to receive your announcements and communications.

Don’t forget to install the different tracking pixels on your website in order to work on your different operational phases around audiences.

8. PROMOTIONS

Finally, create promotions that encourage users to buy more or attract new customers to your page.

Have you seen some Instagram profiles create giveaway sweepstakes and the rule is that you comment with the @ of other people who are not yet familiar with the brand? Contests on Facebook are also a great way to make promotions while using the possibilities of social networks for virality.

This is a marketing strategy that some profiles use to promote themselves and gain more followers.

Another type of promotion you can do is an up, down, or cross-sell as soon as someone finishes buying some of your products. With this, users may be interested in making another purchase from your website.

Marketing strategy: 8 ways to attract more customers?

How to implement your marketing strategy

Now that you’ve looked at the 8 Ways to Get More Customers, it’s important to know what you need to do to choose precisely the best marketing strategy for your business. After all, that doesn’t mean that just because you apply all of these elements, your number of listeners will increase.

So, before creating actions across all communication channels, consider the following:

The personas for whom you created your product or service

The market in which you operate

Trends in your area of expertise

What your competitors are doing

The results you expect from your marketing actions

The conversion rate of each communication channel you use

The investment you are willing to make

With this information, you will be able to realize which strategies are effective for your business and you will be able to focus more on the ones that really deliver returns. Remember that it is very important to measure everything you do to make sure that your work is not in vain and that you are making a profit.

So, do you already know which marketing strategy is best for you? Contact us for more information !